How do Seasonal Changes Affect Restaurant Sales?

When compared side-by-side, 72% of restaurant owners and operators state seasonal changes is the most cited factor in causing sales flucuations of 20% or greater in their business. What are some of the underlying factors that contribute to overall seasonal sales flucuations? Here is a list of few:

• Temperature changes
• Weather changes
• Individuals' moods with regard to local travel and food preference

These underlying factors of seasonality conspire to produce sigificant sales flucuations over the course of a year for most restaurants. In our SSR Insights report, data was also collected with regard to other factors that heavily impact a restaurant's sales, such as weather and holidays (see chart below).

Up until now restaurants have accepted seasonal changes as part of doing business, planning around their seemingly innevitable swings and dips. Bluesky Local offers an innovative, slow sales response solution that helps restaurant combat the negative sales effects of seasonal changes.

To read more about our research on this topic, see here: SSR Insights - October, 2009

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